February 13, 2023
Madison Avenue Asphalt Design Project

The Memphis Medical District Collaborative is a community development organization working with anchor institutions to strengthen the connections, communities and campuses in the District so that they are more vibrant, prosperous, and equitable.

Through the Quality Public Realm program, MMDC and its partners are focused on streetscape improvements that create a safer and more attractive environment for everyone who visits, lives, works, or studies in the District whether they get here by bike, on foot, using public transit, or driving. The Madison Avenue Streetscape project follows the successful redesign of several phases of streetscape projects in the Medical District, including Marshall and Monroe, Manassas Street, and MLK Avenue.

Madison Avenue will be repaved by the City of Memphis in the next two years, and MMDC is partnering with the City on a redesign of the street, which will include artistic treatments on designated intersections. The portion of the street from Pauline St. to Raine Pl. is slated for redesign beginning fall of 2024.

Two intersections along Madison Avenue, (1) Madison and Cleveland and (2) Madison and Montgomery, are part of the City’s Accelerate Memphis portfolio. These two sections of the corridor are on an accelerated timeline for implementation and are expected to be implemented by end of year 2023.

MMDC is currently accepting applications to submit an asphalt art design proposal for the linked intersections (highlighted in tan) along Madison Ave. from Pauline St. to Raine Pl. These street designs are subject to change pending review by City Engineering.

Asphalt art design proposals should allude to colors and branding evidenced in MMDC’s Streetscape Lookbook and reflect the surrounding businesses, institutions, and places along Madison Ave. Proposals can include patterns, symbols, or shapes that create a sense of place, establish vibrancy along the street, and enhance intersection visibility.

To be considered, we ask Memphis creatives to submit their qualifications via a statement of interest, resume and samples of their work.

Finalists will receive a $400 design honoraria to develop asphalt art concepts along Madison Avenue from Pauline St. to Raine Pl. The selected artist will receive a total of $6,000 upon completion of full design.


Applicants must:

  • Be at least 18 years of age
  • Reside in Shelby County or 60 mile radius of Shelby County

Additional considerations:

  • MMDC encourages applications from artists/creatives that currently work or live in the Medical District, or have previously worked on a project in the District.
  • MMDC is committed to equity and inclusion and encourages applications from people of color, women, LGBTQ, and differently-abled individuals.
  • Teams of artists/designers/creatives may apply.
  • Previous public art experience is not required.


Monday, February 13: RFQ Released

Friday, March 20: RFQ/Application Deadline

Friday, March 31: Finalist Selections (honoraria paid to finalists)

Friday, May 26: Artist Selected (25% deposit paid to Artist)

Friday, June 30: Second Draft Concepts Due (25% deposit paid to Artist)

Friday, July 31: Artist Final Concepts Due (remaining deposit paid to Artist)


RFQ Applicants must submit:

  • Resume (up to 3 pages)
  • 10-15 images of work/work samples
  • Compile imagery into one PDF document
  • Include title, date, medium, budget, and location (if applicable) for each piece
  • Include links to video work (3 min. max. duration)  
  • 1-page statement of interest outlining your:
  • interest in the project and/or the District/neighborhoods
  • artistic practice/approach


If selected, finalists will be asked for the following*:

  • Become familiar with conceptual designs in MMDC’s Streetscape Lookbook
  • Generate asphalt art design proposals for intersections along Madison Ave. from Pauline St. to Raine Pl., with special focus on the Accelerate Memphis intersections at Madison & Montgomery and Madison & Cleveland. Designs should:
  • Integrate colors and branding evidenced in MMDC’s Streetscape Lookbook
  • Reflect the surrounding place identity along Madison Ave.
  • Sketches/renderings
  • Budget outline (materials and installation)

Upon final artist selection, the artist will be asked for the following*:

  • Provide recommendations for integrating additional streetscape artistic enhancements as requested
  • Engage with partners along Madison Ave. to collaborate on the final design, including the Southern College of Optometry
  • Completion of final design renderings upon feedback and approval from the City
  • Support project installation: an additional scope of work that will include the following:
  • Submit proposal for installation costs of suggested artistic enhancements
  • If artist does not have the technical skills to install the artwork, provide technical assistance for installation of submitted design proposals by another vendor – as needed

*More details about the Medical District, finalist requirements, and timeline will be provided to finalists upon selection.

Finalists will receive a $400 honorarium. The selected artist from the pool of finalists will receive $6,000 honorarium and will be required to submit a 1099.

Submitted concepts will be reviewed by MMDC staff and the project’s street design consultants to determine project viability. Via email, each finalist will receive comments and possible next steps after all concepts have been reviewed. MMDC does not hold any obligations to fund or produce submitted concepts.

Artists will retain copyright to renderings/sketches, designs, and processes detailed in submitted materials. MMDC holds the right to share proposals internally for reference/example purposes. MMDC does not hold the right to solely fabricate or execute the proposed concept without the written consent of the artist. MMDC facilitates public art programming that connects artists with community stakeholders to create interventions that are engaging and reflective of the neighborhoods in the District.

Apply now! Application deadline Friday, March 20, 2023.

Click here to apply

For additional information, eligibility questions, or help with your application please contact

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