The Memphis Medical District Collaborative (MMDC) is gearing up for "Meet the PR Specialist" which will be held on Thursday, September 17th, @ 4:00 pm. The "Mind Your Business" series is an educational platform of classes taught by subject matter experts to assist small business owners and entrepreneurs to scale with the skills for business cycle planning, marketing strategies, workforce building, business financials and taxes, and succession planning.

Think of your brand like a TV show or hit movie. They often take place in the same city, yet every show feels different because of the camera angles and the scenes they choose. Your values are your setting, and your content pillars are the recurring scenes that define your world. .

In this workshop, you will walk away with:

• A real, honestly-surfaced brand value (no rushed mission statements here).
• One content pillar built directly from that value.
• 1–3 draft post ideas ready to refine and publish.
• A repeatable 3-question filter to test every future post before you hit "share."

This is a working session and not a lecture so make sure to bring your ideas, and we will turn them into content that works for your business.

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