Celebrate the magic of the season at the Memphis Holiday Parade and Holiday Market on December 13th along iconic Beale Street! From 12–4 PM, explore the festive Holiday Market, featuring local vendors and one-of-a-kind gifts to make your season bright. Then, at 2 PM, the Holiday Parade brings Beale Street to life with sparkling floats, lively marching bands, and plenty of holiday cheer. It’s a joyful celebration that captures the true spirit of Memphis!